Catch

Objective

Attract people in Bristol and beyond to become a member of the most slick, effective and fun swimming coaching programme out there. 

Approach

Working closely with Rebecca, founder of Catch, I jumped head-first into the swimming world to understand the target audience and develop a bold, clean and memorable visual identity that stands out from other coaching programmes.

In swimming the “catch” refers to the point where your hand enters the water and propels you forward. This is reflected through the subtle wave in the brand logo.

Result

A brand identity and toolkit for Catch including:

  • Logo

  • Look and feel guide

  • Editable templates for social media

  • Editable drill and training waterproof cards for use on pool-side

Client

Rebecca Wetten, Founder of Catch

Services

Brand design

A photo of a woman swimming front crawl in the sea with the word 'Catch' in white over the top
A photo of a woman in the sea holding a Catch drill session card for Doggy Paddle
A photo of the Catch kit (swimming cap, drill cards and session plan) on the side of a pool
A photo of a woman sitting by the sea reading the Catch water-proof session slate
A photo of a phone with an Instagram feed showing a social post from Catch about the Catch Club
A photo of a woman in the sea holding a Catch drill session card for Doggy Paddle