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Helping mission driven organisations turn heads and inspire action

A woman wearing a headscarf and a white blouse sitting at a table during a discussion, with colorful speech bubbles saying 'IF NOT US, WHO?' around her.

Whole Education
Rebrand and creative strategy for a mission-driven education non-profit

A black and white photo of a man shouting or speaking passionately at an event, with red text in the background that reads "SNAP THE ARROW."

Snap The Arrow
Creative direction for a bold, new production company

Four colorful cards with animal illustrations and descriptions on a yellow background. The first card shows a frog with the label 'Passenger'. The second card shows a bird with the label 'Tourist'. The third card depicts an ant with the label 'Explorer'. The fourth card shows a snail with the label 'Rebel'.

YESFest
Playful workshop cards to engage 8-10-year-olds in sustainability

Engramiq
Brand design and strategy for an innovative renewable energy start-up

Bus stop shelter with a cartoon orange fruit character waving and smiling, with the words 'Bioly' and a QR code on the poster.

Bioly, Neew Ventures
Campaign identity for a French circular food waste initiative

Swimmers in wetsuits and swim caps practicing open water swimming, with the word 'Catch' overlaid.

Catch
Brand identity for a digital swim coach

Storefront window display with gardening theme, featuring green plants, yellow planters, and signs saying "Everything Must Grow" and "Fresh Season Stock Now In Store." The hashtag #InOurNature appears above.

In Our Nature, Hubbub
Creative concept and graphics for an immersive nature pop-up experience in Manchester

A metal container with a sticker of a cartoon dog wearing a top hat and holding a stick, with the words "Bomkers" and "ways to save the world" printed on it, placed on a yellow table outdoors with green trees and yellow railing in the background.

Bonkers Ways To Save The World
A party game that sparks creative problem solving

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My APPROACH

Collaborate with people making a positive impact.

Use research, knowledge and understanding to inform ideas, but never ignore gut feelings.

Be unexpected and bold to cut through the noise and connect with audiences.

Copy and design go hand-in-hand.

Take play seriously.

Be thoughtful, calm and intentional.

Take time to break down complex problems, then deliver at pace.

I’ve been Working with…

Close-up of a marble statue of a woman with flowers in her hair, set against a dark background.

A black and white illustration of a person sitting on the ground, resting their head on their knees with arms wrapped around their legs, in a contemplative pose.

Text that reads 'Catcher' in bold black letters on a transparent background.

The image features the phrase 'YEAH feel' in a stylized, casual font, with 'YEAH' in bold white letters on a black background and 'feel' written in black on a gray rectangular background.

A vintage-style sign reading 'No Trespassing' on a wooden fence.

lovely words…

We love your total nailing of the brief. Can’t recommend you highly enough to any organisation looking for really strong creative strategy, copy and design.

— Alex Bell, Founder of YESfest

What I like about Michelle is that she can do the brand strategy piece, while also getting into the nitty gritty of brand assets. Michelle balanced our desire for something that would ‘stand out among 1000 brands on a trade show floor’ with the gravitas needed in the enterprise B2B space.

— Elise Hoffmann, Founder of Engramiq

Michelle took the time and care needed to really get to know my business, the audience and its goals. Michelle’s designs were perfect for what I was after; slick and friendly, unlike anything else in the category. I highly recommend Michelle as a designer to any small business owner.

— Rebecca Wetten, Founder of Catch

Campaigns

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Branding

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Creative strategy

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illustration

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activations

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Campaigns ・ Branding ・ Creative strategy ・ illustration ・ activations ・