Streets Ahead

Objective

Streets Ahead was Hubbub’s answer to Brighton & Hove City Council’s request to stem the wave of litter in this coastal resort, and comprised an anti-littering campaign for beaches, high streets, and residential areas. We wanted to instil a sense of community pride and inspire people to act together against litter. 

Approach

11 interventions were trialled across the coastal resort to reduce litter on the streets and beaches of Brighton & Hove. These applied behaviour change principles and techniques, such as fun theory and competition, to draw attention and nudge people to bin their litter. We tested an art installation, an ice-cream trash converting cart, litter lifeguards, grate art and more. 

Result

  • 2,000+ people engaged in activities. 

  • 11 community groups and 26 businesses participated in the campaign. 

  • 20 pieces of press coverage with a reach of 3.7 million.  

Client

Hubbub, in partnership with Brighton & Hove City Council

Services

Campaign design

Graphic design

Activations

Public engagement

A photo of a woman walking down steps in Brighton, on the steps are colourful messages about how 80% of fish in the sea have plastics in their gut
A photo of a woman stopping on her bike to look at an installation on the pier in Brighton. It's a giant cube with a sculpture of a fish made from recycled rubbish inside
A photo of a beach in Brighton and a man and woman dressed as 'litter life guards' pointing towards litter in the sea
A photo of a mum and son taking a photo inside a selfie frame in Brighton with the message 'Oh, I do like to bin beside the seaside!'
A photo of a woman wearing silent disco head phones and picking up litter on Brighton beach